Liverpool FC
A partnership driven by shared ambition
Proud Sponsor of Liverpool FC
As Official Global Partner of the Reds, our multi-year partnership is more than a simple sponsorship; it is a strategic alignment between two organisations that share a profound commitment to excellence, innovation, and leadership in their respective fields.
The decision to partner with Liverpool FC is rooted in a clear strategic rationale that directly supports our corporate goals. The alignment is centered on a mutual pursuit of dedication to success, a commitment to empowering our communities, whether they are clients or fans, and a shared vision for positive impact.
Championing Women’s Football
The partnership deepens our commitment to championing women’s football at every level of Liverpool FC. In the UK, where football is woven into the cultural fabric, the sport represents more than tradition; it embodies community, pride, and a powerful sense of belonging across generations. By supporting LFC Women, we’re backing a movement that’s transforming the game, making women’s football accepted equally, everywhere. This is about creating a level playing field where the next generation sees no barriers, only possibilities.
We’re proud to stand alongside a team that champions diversity, inclusion, and the belief that when more of us play, all of us win. Together, we’re not just supporting a club, we’re building a future where everyone, everywhere can thrive.
We’re proud to stand alongside a team that champions diversity, inclusion, and the belief that when more of us play, all of us win. Together, we’re not just supporting a club—we’re building a future where everyone, everywhere can thrive.
Leadership Voices
Ben Latty
Chief Commercial Officer, Liverpool FC
We want partners who share our passion, ambition, and commitment to innovation, and are proud to welcome EC Markets to the LFC family. With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.
Adam Sawad
Managing Director, EC Markets UK
We’re delighted to partner with Liverpool FC, a club with a rich history and global reach. This mirrors EC Markets’ ambitions to lead in financial markets through innovation and trust, just as Liverpool FC achieved its top-tier status. We anticipate a successful, mutually beneficial relationship.